Which of the following is NOT a potential use of test marketing?
A) to evaluate the sales potential for a new product
B) to test variations in the marketing mix for a product
C) to measure the sales potential for a new service
D) to test variations in the marketing mix for a service
E) to obtain hidden motives during a purchase experience

Question

Quizplus · Accepted Answer

Test marketing is designed to evaluate and refine marketing strategies for a product or service. While obtaining hidden motives during a purchase experience may be useful information, it's not a primary purpose of test marketing.

Which of the Following Is NOT a Potential Use of Test