What type of test markets are conducted by outside research firms who guarantee distribution of the product through prespecified types and numbers of distributors?
A) controlled test markets
B) electronic test markets
C) standard test markets
D) prespecified test markets
E) guaranteed distribution test markets

Question

Quizplus · Accepted Answer

Controlled test markets are conducted by outside research firms that ensure the product is distributed through specific types and numbers of distributors.

What Type of Test Markets Are Conducted by Outside Research