Longitudinal studies are very prevalent in marketing research, outnumbering cross-sectional studies and causal studies.

Name: Longitudinal studies are very prevalent in marketing research, outnumbering cross-sectional studies and causal studies.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Longitudinal studies are less common than cross-sectional studies in marketing research due to their complexity and cost. Cross-sectional studies are more prevalent as they are easier and quicker to conduct.

Longitudinal Studies Are Very Prevalent in Marketing Research, Outnumbering Cross-Sectional