Consumers are bombarded on a daily basis and sometimes even hourly basis by a vast multitude of factors, all of which could cause them to act in one way or another. Thus, understanding what causes consumers to behave as they do is very straightforward.

Question

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While understanding consumer behavior is an important field of study, it is not straightforward as consumers are influenced by a complex range of factors that may vary depending on individual preferences, societal norms, cultural heritage, and other variables.

Consumers Are Bombarded on a Daily Basis and Sometimes Even