Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:
A) market share.
B) brand switching.
C) brand loyalty.
D) demographic profiles.
E) UPC variances.

Question

Quizplus · Accepted Answer

UPC variances are typically tracked through scanner data, not through diaries. The other options (market share, brand switching, brand loyalty, and demographic profiles) can all be estimated through diary-based data collection methods.

Although the Use of Diaries in Market Tracking Is Decreasing