Question 1

Organizing all books, magazine articles, manuals, and journal articles by topic with key terms in an electronic database, permits those looking for information to find it using the relationship between terms. This online search strategy is called:
A) Field searching
B) Proximity operators
C) Boolean logic
D) Nesting
E) Truncation

Accepted Answer

Boolean logic is used in electronic databases to combine search terms using operators like AND, OR, and NOT, allowing users to find information based on the relationship between terms.

Question 2

A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source that was found had an income category of $50,000 and over. This represents:
A) differing class definitions.
B) a mismatch of the units of measurement.
C) outdated data.
D) data having high credibility.
E) incompatible reporting units.

Accepted Answer

The income category of $50,000 and over is a differing class definition from the required average income of over $75,000, hence there is a mismatch in the class definitions between the two data sources.

Question 3

Which of the following does NOT describe the North American Industry Classification System (NAICS)?
A) groups the economy into 20 broad classifications
B) industries are classified by six-digit codes
C) allows for common language to be used for easier comparisons
D) provide for "new" industries such as high tech and services
E) only contains business from Canada and the United States of America

Accepted Answer

The NAICS includes businesses from Mexico in addition to Canada and the United States, so it is not limited to just those two countries.

Question 4

Which of the following best illustrates the concept of "limiting" in searching databases for secondary information?
A) asking for Gates NOT Bill
B) asking for all cases where PRIME is adjacent to MINISTER
C) asking for all records that have dates from 2005 to the present
D) asking for all cases that have any ending to the root word STOCK
E) asking for a search in the "author" field

Accepted Answer

Limiting in database searches often involves narrowing down results by specific criteria, such as date ranges, to make the search more manageable and relevant.

Question 5

Which of the following is not a syndicated study offered by Ipsos Canada? A) I-Rep B) Global @dvisor Reputation Risk Identifier C) Tapestry^TM Segmentation D) Municipal Quality of Life and Financial Planning E) Canadian Donors and You.

Accepted Answer

All of the other options are syndicated studies offered by Ipsos Canada, while Tapestry^TM Segmentation is not.

Question 6

Standardized services has many advantages and disadvantages. Which statement below best reflects one of these?
A) It offers a strategic information advantage.
B) One can take advantage of the experience of the research firm.
C) Information is customizable.
D) Data can be adapted to fit the intended situation.
E) It is slower than conducting the research on your own.

Accepted Answer

Standardized services allow businesses to leverage the expertise and experience of research firms, which can lead to more efficient and effective outcomes.

Question 7

Several surveys are conducted by Statistics Canada on a regular basis. Which of the following is NOT an example of one of those reports?
A) Survey of Household Spending
B) Ethnic Diversity Survey
C) Labour Force Survey
D) Government Service and Satisfaction
E) Consumer Price Index

Accepted Answer

The Government Service and Satisfaction survey is not a regular report conducted by Statistics Canada. The other options are well-known surveys or indexes regularly conducted by Statistics Canada.

Question 8

Which of the following best represents the operators of Boolean logic?
A) AND, OR, and NOT
B) ADJ and NEAR
C) AND, SAME, and OR
D) ADJ, NEAR, or SAME
E) SAME, OR, and NOT

Accepted Answer

These are the most commonly used and recognized logic operators in Boolean logic. AND requires all terms to be present, OR requires at least one term to be present, and NOT excludes a term from the search. ADJ, NEAR, SAME, and OR are also Boolean operators, but they may not be as widely recognized or used as the three in option A.

Question 9

Which of the following secondary information sources classifies business based on similar production processes? A) The Canadian Census B) NAICS C) Performer Q D) ESRI Tapestry^TM E) I-Rep

Accepted Answer

NAICS (North American Industry Classification System) classifies businesses based on similar production processes. The Canadian Census provides information on population and demographic characteristics, Performer Q is a marketing software, ESRI Tapestry^TM is a segmentation system for consumer behavior, and I-Rep is a research database.

Question 10

Which of the following was NOT discussed as a method of evaluating secondary data?
A) What was the purpose of the study?
B) How available is the information to the public?
C) Who collected the information?
D) How consistent is the information with other information?
E) How was the information obtained?

Accepted Answer

While availability of the information is important in utilizing secondary data, it is not typically discussed as a method of evaluating it. Instead, the focus is on factors such as the purpose and source of the information, consistency with other data, and how it was obtained.

Question 11

Which of the following statements do NOT reflect standardized data?
A) Both the process of collecting and analyzing the data and the data itself are standardized.
B) Either the process of collecting and analyzing the data are standardized; not both.
C) There are two broad classes; syndicated data and standardized services.
D) Standardized data has the advantage of reduced costs.
E) Standardized data is disseminated very quickly.

Accepted Answer

Standardized data refers to data that has been collected and analyzed through a standardized process. Option B states that either the process of collecting or analyzing the data is standardized, which does not fit the definition of standardized data.

Question 12

Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:
A) market share.
B) brand switching.
C) brand loyalty.
D) demographic profiles.
E) UPC variances.

Accepted Answer

UPC variances are typically tracked through scanner data, not through diaries. The other options (market share, brand switching, brand loyalty, and demographic profiles) can all be estimated through diary-based data collection methods.

Question 13

Which of the following best represents the hierarchy that exists in the organization of information databases from the top level down?
A) databanks, databases, records, words, and fields
B) databases, databanks, records, fields, words, and numbers
C) records, databanks, databases, fields, and words or numbers
D) fields, words or numbers, records, and databanks or databases
E) databanks, databases, records, fields, and words or numbers

Accepted Answer

The hierarchy of organization in information databases starts with databanks at the highest level, followed by databases which contain records, then fields within the records, and lastly words or numbers within the fields. Option E correctly represents this hierarchy.

Question 14

Which of the following best represents proximity operators?
A) AND, OR, and NOT
B) ADJ and NEAR
C) AND, SAME, and OR
D) ADJ, NEAR, or SAME
E) SAME, OR, and NOT

Accepted Answer

ADJ, NEAR, and SAME are all proximity operators that are used to specify that two or more terms must appear within a certain distance of each other in order to be considered a relevant result. Option A (AND, OR, and NOT) are Boolean operators and Option C (AND, SAME, and OR) include one proximity operator but also includes a Boolean operator (OR). Option E (SAME, OR, and NOT) includes one proximity operator but also includes a Boolean operator (OR) and a negation operator (NOT). Therefore, option D is the best choice as it includes only proximity operators.

Question 15

When two or more secondary sources provide conflicting information, you should:
A) select the one source that has been in business the longest.
B) evaluate the information from each source and select the source that best suits your needs for reliable and valid information.
C) probably abandon the project if there is conflicting information; you will never have objective results upon which to base your decision.
D) contact the client and ask which source is desired.
E) report the discrepancies immediately to each of the two sources.

Accepted Answer

When two or more secondary sources provide conflicting information, it is important to evaluate the information from each source and select the source that best suits your needs for reliable and valid information. It is important to critically analyze the sources, consider their reliability and validity, and use your judgment to determine the most suitable source for your needs. Simply selecting the oldest source, abandoning the project, asking the client, or reporting the discrepancies may not necessarily lead to the most accurate and reliable information.

Question 16

The following are all keys to a successful search except:
A) be well informed about the search process
B) do not expect information to fall into your lap
C) be committed to finding information
D) use the resources of a good, professional librarian
E) limit yourself to a basic search to avoid information overload

Accepted Answer

Limiting yourself to a basic search may not necessarily result in finding the most relevant information. Instead, it is important to use resources such as professional librarians and commit to the search process to ensure a successful outcome.

Question 17

Online information about the Canadian Census may be found at:
A) any Government of Canada location.
B) www.census.gov
C) www.statscan.gc.ca
D) www.canadacensus.ca
E) www.census.govpubs.ca

Accepted Answer

The website for Statistics Canada, which is the official government agency responsible for conducting the Canadian Census, is www.statscan.gc.ca.

Question 18

The first step in locating secondary data sources is to:
A) identify what you wish to know and what you already know about your topic.
B) develop a list of key terms and names.
C) begin with going through ProQuest.
D) call the trade association that best represents your area of research.
E) call key leaders in the industry that would most closely represent your subject.

Accepted Answer

Before trying to locate secondary data sources, it is important to identify what you wish to know and what you already know about your topic. This will help you focus your search and save time by not looking for irrelevant data.

Question 19

There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services?
A) Information is collected on a monthly basis.
B) Data is available to customers on only a quarterly basis.
C) It allows brand managers to evaluate strategies.
D) Panel members us handheld scanners to record purchases at home.
E) Ipsos Canada offers the same service.

Accepted Answer

Nielsen Scantrack Services allows brand managers to evaluate strategies by providing market tracking information. The other options are incorrect. A) Information is collected on a weekly basis. B) Data is available to customers on a weekly basis. D) Panel members use handheld scanners to record purchases at retail stores. E) Ipsos Canada may offer a similar service, but it is not mentioned in the given information.

Question 20

Syndicated data has many advantages and disadvantages. Which statement below best reflects one of these?
A) It offers a strategic information advantage.
B) Requires commitment to a long-term contract.
C) Information is customizable.
D) Quality of data is questionable.
E) It is always more expense than using primary data.

Accepted Answer

Syndicated data often requires a commitment to a long-term contract, which can be a disadvantage for companies looking for more flexibility in their data needs.

Quiz 4: Using Secondary Data and Online Information Databases

Organizing all books, magazine articles, manuals, and journal articles by topic with key terms in an electronic database, permits those looking for information to find it using the relationship between terms. This online search strategy is called:

A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source that was found had an income category of $50,000 and over. This represents:

Which of the following does NOT describe the North American Industry Classification System (NAICS) ?

Which of the following best illustrates the concept of "limiting" in searching databases for secondary information?

Which of the following is not a syndicated study offered by Ipsos Canada?

Standardized services has many advantages and disadvantages. Which statement below best reflects one of these?

Several surveys are conducted by Statistics Canada on a regular basis. Which of the following is NOT an example of one of those reports?

Which of the following best represents the operators of Boolean logic?

Which of the following secondary information sources classifies business based on similar production processes?

Which of the following was NOT discussed as a method of evaluating secondary data?

Which of the following statements do NOT reflect standardized data?

Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:

Which of the following best represents the hierarchy that exists in the organization of information databases from the top level down?

Which of the following best represents proximity operators?

When two or more secondary sources provide conflicting information, you should:

The following are all keys to a successful search except:

Online information about the Canadian Census may be found at:

The first step in locating secondary data sources is to:

There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services?

Syndicated data has many advantages and disadvantages. Which statement below best reflects one of these?