Which of the following is NOT an advantage of online focus groups over traditional focus groups?
A) no physical set up is necessary
B) participants from different geographic areas can participate
C) participants are comfortable in their homes or offices
D) private messages can exchanged between the moderator and participants
E) participants' "body language" may be observed

Question

Quizplus · Accepted Answer

Online focus groups cannot observe participants' body language, which is a disadvantage compared to traditional focus groups where non-verbal cues can be observed.

Which of the Following Is NOT an Advantage of Online