One of the disadvantages of focus groups is that:
A) clients are allowed to observe the participants.
B) results must be subjectively interpreted.
C) although the cost-per-participant is low, representativeness is also low.
D) focus groups constitute representative samples.
E) it is difficult to access special respondent groups such as lawyers or doctors.

Question

Quizplus · Accepted Answer

Results from focus groups are subjective and require interpretation by the researcher, which introduces potential biases and inaccuracies.

One of the Disadvantages of Focus Groups Is That