Quantitative techniques deal with the "soft side" of marketing research.

Name: Quantitative techniques deal with the "soft side" of marketing research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Quantitative techniques deal with numerical data and are used to analyze measurable variables. This would be considered the "hard side" of marketing research. Qualitative techniques, on the other hand, deal with non-numerical data such as opinions and feelings, and would be considered the "soft side" of marketing research.

Quantitative Techniques Deal with the "Soft Side" of Marketing Research