Which one of the following was NOT mentioned in the textbook as an advantage of focus groups?
A)They generate fresh ideas.
B)Hidden cameras record hidden motives.
C)They allow clients to observe the group.
D)They are generally versatile in that they can handle an unlimited number of topics.
E)They allow access to special respondent groups such as lawyers or doctors.

Question

Quizplus · Accepted Answer

The textbook mentioned that focus groups can generate fresh ideas, allow clients to observe the group, are versatile in handling topics, and allow access to special respondent groups. However, there was no mention of hidden cameras recording hidden motives as an advantage of focus groups.

Which One of the Following Was NOT Mentioned in the Textbook