Which one of the following is NOT an objective of focus groups?
A)generate ideas
B)understand consumer vocabulary
C)reveal consumer needs
D)determine quantities of proposed new products/services that will be sold in a given market
E)reveal consumer attitudes

Question

Quizplus · Accepted Answer

Determining quantities of proposed new products/services that will be sold in a given market is not an objective of focus groups. Focus groups are used for generating ideas, understanding consumer vocabulary, revealing consumer needs, and attitudes. They are also used to obtain feedback on advertising, packaging, and pricing strategies.

Which One of the Following Is NOT an Objective of Focus