One of the disadvantages of focus groups is that:
A)results may be interpreted in an objective fashion.
B)results must be subjectively interpreted.
C)although the cost-per-participant is low,representativeness is also low.
D)although the cost-per-participant is high,representativeness is also high.
E)it is difficult to access special respondent groups,such as lawyers or doctors.

Question

Quizplus · Accepted Answer

Focus group results are often subjectively interpreted because they rely on qualitative data, which can be influenced by the moderator's perspective and the participants' dynamics.

One of the Disadvantages of Focus Groups Is That