Which of the following was NOT mentioned in the textbook as a method focus group companies use to reduce "no shows"?
A)monetary incentives
B)free products or gift certificates
C)overrecruiting
D)making callbacks on the day preceding the focus group to remind the participant
E)using direct mail lists

Question

Quizplus · Accepted Answer

Using direct mail lists was not mentioned in the textbook as a method focus group companies use to reduce "no shows". The other options (A, B, C, and D) were mentioned as methods that focus group companies use to reduce "no shows".

Which of the Following Was NOT Mentioned in the Textbook