Which of the following best represents the future of focus groups?
A)Because of their many advantages and the unique abilities added by online focus groups,the popularity of focus groups is increasing and they are being used on a worldwide basis.
B)Because it is difficult to interpret focus group results,their usage is declining.
C)Focus groups peaked during the 1980s and saw little growth during the 1990s.
D)Focus group use will go down because single source data is increasing.
E)Because of their many disadvantages and the problems associated with online focus groups,the popularity of focus groups is decreasing worldwide.

Question

Quizplus · Accepted Answer

The answer is A because it highlights the advantages of online focus groups and their increasing popularity worldwide. This suggests that focus groups have a strong future as a research method. The other options present negative views of focus groups, but A is the only one that represents a positive outlook.

Which of the Following Best Represents the Future of Focus