The Acme Research firm decides to use a technique that requires a person to place herself in a decision-making setting and to verbalize everything she considers in making the decision.Which qualitative technique will she be using?
A)in-depth interview
B)protocol analysis
C)probing question survey
D)role-playing activity
E)value salience analysis

Question

Quizplus · Accepted Answer

The technique described involves protocol analysis, where the person verbalizes their decision-making process. In-depth interviews involve open-ended questioning and discussion, probing question surveys focus on eliciting specific information, role-playing involves enacting a scenario, and value salience analysis evaluates which values are most important to a person or group.

The Acme Research Firm Decides to Use a Technique That