Using a "secret shopper" to record and report how sales clerks assisted customers would be an example of covert observation.

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Covert observation refers to a type of research method in which the subject or participants are unaware of being observed. In this scenario, the secret shopper would be observing the behavior of the sales clerks without their knowledge, making it an example of covert observation.

Using a "Secret Shopper" to Record and Report How Sales