Photo-elicitation is a qualitative research technique demonstrated to understand the nuances of global markets.

Question

Quizplus · Accepted Answer

Photo-elicitation is a widely used qualitative research technique that involves using photographs as a way to stimulate discussion and gain further insight into a topic or issue being studied. It has been shown to be effective in understanding the nuances of global markets as it allows researchers to gain a deeper understanding of cultural and contextual factors that are difficult to capture through traditional survey methods.

Photo-Elicitation Is a Qualitative Research Technique Demonstrated to Understand the Nuances