Which statement below what NOT discussed on the textbook regarding a focus group report?
A) only required for large, multi-dimensional studies
B) summarizes the information provided by the participants
C) qualitative statements of participants must be translated into categories
D) demographic and buy behaviour characteristics of participants should be judged against the target market profile
E) numerous verbatim excerpts may be included as evidence

Question

Quizplus · Accepted Answer

The textbook did not mention that a focus group report is only required for large, multi-dimensional studies.

Which Statement Below What NOT Discussed on the Textbook Regarding