Tom Cardinal of New "U" Fitness is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Michele Des Meurons, a marketing research consultant, what would happen if a mail survey were used. Michele explained that, compared to online or telephone surveys, a mail survey would take much longer, and the response rate would likely be:
A) under 20 percent
B) between 35 and 37 percent
C) above 60 percent
D) around 30 percent
E) about 55 percent

Question

Quizplus · Accepted Answer

Mail surveys typically have a low response rate, often under 20 percent, due to factors like lack of immediate engagement and the effort required from respondents to fill out and return the survey.

Tom Cardinal of New "U" Fitness Is Concerned About the Costs