Karl Pittman had commissioned a research project from the research firm of ADVICE, INC. Karl found out that the results of the project will need to be presented in a court case and he wonders if the opposing lawyers in the trial will question whether or not the telephone calls, used to collect the data, were actually made. Alice Neuman, the project director at ADVICE, INC., reassured Mr. Pittman that she used a standard industry method used in the industry for verification. Which of the following did she use?
A) use an interviewer only one time
B) call back a sample of the interviewer's respondents to verify that they were interviewed
C) have all interviewers take polygraph tests on a regular basis
D) pay interviewers to watch their peers
E) put video cameras in all work stations

Question

Quizplus · Accepted Answer

Calling back a sample of the interviewer's respondents to verify that they were interviewed is the standard industry method for verification. This helps to ensure the accuracy and validity of the data collected. Using other methods such as polygraph tests, paying interviewers to spy on their peers, or installing video cameras in workstations would be impractical and potentially unethical measures for verification. Additionally, using an interviewer only one time would not provide sufficient verification.

Karl Pittman Had Commissioned a Research Project from the Research