Mail surveys suffer from nonresponse and self-selection bias. In spite of these problems, mail surveys are affective except in which situation?
A) high literacy rates exist
B) mail panel is available
C) minimal budget
D) low literacy rates exist
E) presence of a reliable listing company

Question

Quizplus · Accepted Answer

Mail surveys may not be effective in situations where the target population has low literacy rates as they may struggle to read and understand the questions. This can lead to nonresponse bias, where those with low literacy rates do not respond to the survey or misinterpret the questions, resulting in inaccurate data.

Mail Surveys Suffer from Nonresponse and Self-Selection Bias