Question 1

In questionnaires certain words are avoided because they are extreme absolutes, meaning that they place respondents in a situation where they must either agree fully or completely disagree with the extreme position in the question.

Accepted Answer

This statement is true. Extreme absolutes can lead to biased responses and limit the accuracy of the data collected. It is important to use neutral and balanced language in questionnaires to get the most reliable results.

Question 2

"What brands of pain relievers did you see the last time you went to the store and bought some?" This question should not be used in a questionnaire simply because common sense dictates that respondents would not be able to answer it.

Accepted Answer

The question asks for specific brands of pain relievers that the respondent saw the last time they went to the store and bought some. This information is not likely to be easily recalled by respondents, and therefore, the question should not be used in a questionnaire.

Question 3

"Since studies have shown that overweight children buy fast foods, shouldn't 'kids meals' be healthier?" This question is leading with phonics.

Accepted Answer

The question is leading with logic, not phonics. It suggests a conclusion based on a premise, rather than focusing on the sound of words.

Question 4

Each survey and its target respondent group may be unique, but a researcher can use a standardized introduction.

Accepted Answer

The answer of Each survey and its target respondent group...

Question 5

In determining approaches to question organization on a questionnaire, the most important guiding principle to keep in mind is how researchers will later be able to analyze the questions.

Accepted Answer

The answer of In determining approaches to question organization on...

Question 6

Pretests should involve at least thirty respondents to be able to calculate inferential statistics.

Accepted Answer

Inferential statistics can be calculated with fewer than thirty respondents, but larger sample sizes generally provide more reliable and generalizable results. The number thirty is often cited as a rule of thumb for achieving a normal distribution, but it is not a strict requirement for all inferential statistical analyses.

Question 7

The sections approach to questionnaire design organizes question flow from specific to general questions.

Accepted Answer

The answer of The sections approach to questionnaire design organizes...

Question 8

Computer-assisted questionnaire design programs try to ease the researcher's task in designing questionnaires and often include "question libraries," which contain standard questions for constructs often measured in marketing research studies such as importance, satisfaction, or usage.

Accepted Answer

This statement is true. Computer-assisted questionnaire design programs often include question libraries that contain standard questions for constructs measured in marketing research studies.

Question 9

Although computer-assisted questionnaire design programs allow for the development of questionnaires, only data analysis-dedicated software programs allow for the data to be analyzed.

Accepted Answer

The answer of Although computer-assisted questionnaire design programs allow for...

Question 10

Terms like "price point" or "brand equity" are acceptable when the respondents are marketing managers.

Accepted Answer

Terms like "price point" or "brand equity" are commonly used and understood by marketing managers, so it is acceptable to use them when surveying this group.

Question 11

Pretests of questionnaires for a study on toy buying by young parents can be done on colleagues in the research firm, as long as the colleagues are objective and have not been involved in the development of the questionnaire.

Accepted Answer

The answer of Pretests of questionnaires for a study on...

Question 12

Precoding refers to placing numbers on the questionnaire to facilitate data entry after the survey is conducted.

Accepted Answer

Precoding involves assigning codes or numbers to responses in the questionnaire to make it easier for data entry and analysis.

Question 13

The use of screening questions help fulfill one of the five functions of a questionnaire introduction.

Accepted Answer

The use of screening questions can help fulfill the function of filtering out respondents who do not meet the criteria for the study, which is one of the five functions of a questionnaire introduction.

Question 14

If a question has multiple possible answers, such as a question that asks a respondent to indicate "all that apply," it requires special consideration in terms of coding.

Accepted Answer

When a question has multiple possible answers, the coding scheme must account for all possible responses and assign appropriate values to each response. This is typically done using a categorical system that assigns a unique code to each possible response option. Additionally, the data may need to be cleaned and organized in a different format to be properly analyzed. Therefore, special consideration is required when coding questions with multiple possible answers.

Question 15

Complicated and difficult-to-answer questions should be asked at the very beginning of the questionnaire before the respondent becomes fatigued.

Accepted Answer

The answer of Complicated and difficult-to-answer questions should be asked...

Quiz 8: Questionnaire Design