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Basic Marketing Research
Quiz 11: Population Estimates and Hypothesis Testing
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Question 61
True/False
The standard error of the average is determined by dividing the standard deviation from the same sample that yielded the average by the square root of the sample size.
Question 62
True/False
With a hypothesis test, if the z value falls outside the acceptance region than we say there is no support for alternative hypothesis.
Question 63
True/False
A practical use of confidence intervals is that they may be used to forecast best, pessimistic, and optimistic market-potential estimates..
Question 64
True/False
Forming a directional hypothesis means that we are still seeking a direction for the hypothesis.
Question 65
True/False
The standard error is a measure of the variability in a sample based on the variability found in the population.
Question 66
True/False
Intuitive testing is another name for hypothesis testing.
Question 67
True/False
Market potential can be determined by multiplying the population base by the percent willing to buy by the amount they are winning to spend.
Question 68
True/False
The z value is agreed by statisticians to be more proper than the t value when the sample is large.
Question 69
True/False
Sample information is invariably more accurate than a hypothesis.
Question 70
True/False
When a statement about the population parameter is made based on prior knowledge, assumptions, or intuition, this is a hypothesis.
Question 71
True/False
When estimating a population parameter for a categorical question we need to first calculate the sample mean.
Question 72
True/False
You test a directional hypothesis that consumers spend less than $12 a person to go to the movies. Your z value turns out to be -1.75 at a 95% confidence interval. Your data supports your hypothesis.
Question 73
True/False
The standard error is a measure of the variability in the sampling distribution based on what is believed would occur if a multitude of independent samples were taken from the same population.
Question 74
True/False
Directional hypotheses contain statements of "greater than" or "less than."
Question 75
True/False
The logic of hypothesis testing is that if we assume that the hypothesized value is the population parameter, then, at the 95 percent level of confidence, if we took 100 separate samples, the z value for 95 of those samples would fall between + 1.96.
Question 76
True/False
Hypothesis testing is a statistical procedure used to accept or reject the hypothesis, based on sample information.
Question 77
True/False
The null hypothesis refers to doing just about anything to make a decision other than hypothesis testing.
Question 78
True/False
The critical z value for a directional hypothesis test is adjusted downward to 1.46 from 1.96 for the 95% confidence level.
Question 79
True/False
If we are testing a hypothesis that a sample mean does not differ from a hypothesized value at the 95 percent level of confidence, and we arrive at a z value of 1.99, we would fail to support the hypothesis.