A factual message that transmits research results, vital recommendations, conclusions, and other information to the client, who in turn uses the information as a basis for decision making, is known as a(n):
A) article summary.
B) marketing research report.
C) body report.
D) advancement report.
E) title page.

Question

Quizplus · Accepted Answer

A marketing research report typically includes research results, recommendations, conclusions, and other information that help the client make informed decisions. Article summaries are shorter and typically focus on summarizing a specific research article. Body reports and advancement reports are not commonly used terms in this context. A title page is just the cover page of a report and does not contain any actual information.

A Factual Message That Transmits Research Results, Vital Recommendations, Conclusions