CASE
Scenario - Holly Davis
Holly Davis was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Holly was now under pressure to expand the customer base. Holly had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change in the way employees thought about the firm and in the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
-To affect the value system, Holly will be working primarily with

Question

Quizplus · Accepted Answer

Holly Davis has recognized that to solve the problem of burnout in her sales executives, a fundamental shift in perception is required, which suggests that the issue is more related to the internal cultural dimension. Holly's understanding of the company's CEO's desire to change the way employees think about the firm and how they relate to one another also points towards the internal cultural dimension. While other dimensions may play a role in shaping the company's culture and values, such as the sociocultural dimension, this scenario clearly indicates that Holly's focus will be on the internal cultural dimension. Therefore, option C is the best choice.

CASE Scenario - Holly Davis