__________ systems help companies track customers' interactions with the firm and allow employees to call up information on past transactions.
A) customer relationship management
B) business performance dashboard
C) enterprise resource planing system
D) knowledge management portal
E) performance taillight

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems are specifically designed to help companies manage their interactions with customers and track customer data, including information on previous transactions. This information can be used to improve customer service, personalize marketing efforts, and enhance overall customer satisfaction.

__________ Systems Help Companies Track Customers' Interactions with the Firm