In the early 1920s,Ford promised its customers any color vehicle they wanted as long as it was black.Ford's management assumed anyone buying a car would accept the color black,so it made products affordable by offering only one variety in large quantities.Ford is an example of a market-oriented firm.
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Q2: Sales-oriented firms usually rely more heavily on
Q3: The marketing concept states that the social
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Q7: Only a firm's salespeople need to be
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Q9: The fundamental problem with a sales orientation
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