Question 1

Perhaps more than any other product or service,antivirus software is subject to the following-almost on a daily basis.
A)quality assurance
B)planned obsolescence
C)product modification
D)functional modification
E)perishability

Accepted Answer

Quality modification is necessary to ensure and change a product's dependability and durability.

Question 2

The 36-hour delay in responding to the defective security upload on the part of McAfee's executive vice president is __________.
A)the gap between the service that customers receive and the service they want
B)doing "whatever it takes" to stay in business
C)an external communication gap
D)the inability of management and employees to do what needs to be done
E)all of the above

Accepted Answer

Even if the McAfee VP needed time to assess what had caused the botched upload,the clients clearly perceived that a more immediate response was needed.

Question 3

The newest theory in social responsibility is called sustainability.Explain what this means.

Accepted Answer

The answer of The newest theory in social responsibility is...

Question 4

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer to Drug Marketing.If a drug manufacturer claims that its manufacturing processes are environmentally friendly in its advertising,this is an example of:
A)sustenance marketing
B)green marketing
C)philanthropy
D)deontological marketing
E)clean marketing

Accepted Answer

Green marketing is an outgrowth of the social responsibility movement and is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

Question 5

Antivirus software is a membership service.

Accepted Answer

Antivirus software typically requires a subscription or membership in order to receive regular updates and stay protected against new viruses and malware.

Question 6

McAfee's problem was exacerbated because it was a global brand.

Accepted Answer

Since McAfee was a global brand, the impact of its problems would be felt across different countries and regions, which could further damage its reputation and customer trust.

Question 7

Looking at its list of OTC healthcare products,Prestige Brands,did not improve its positioning in eye care products.

Accepted Answer

The statement mentions that Prestige Brands did not improve its positioning in eye care products, indicating that its position remains the same or has become worse.

Question 8

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.At first Whirlpool gave the appliances with no promotion,then Whirlpool began talking about its philanthropy in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?

Accepted Answer

The answer of For every home built by Habitat for...

Question 9

What kind of protection best describes McAfee's response to those customers inconvenienced by its software update?
A)express warranty
B)implied warranty
C)free repairs of computers
D)subscription extensions
E)limited warranty

Accepted Answer

Given the way McAfee addressed problems on a case-by-case and did not challenge computer users,the company abided by an implied guarantee and did what was necessary to make its customers whole.

Question 10

The McAfee antivirus program illustrates what aspect of the classic definition of a product?
A)A product need not be delivered in a package.
B)A product includes both its favorable and unfavorable characteristics.
C)A product is an item in a product line.
D)A product consists of the equity it produces.
E)A product is anything that satisfies an individual's personal wants.

Accepted Answer

A product may be defined as everything,both favorable and unfavorable,that a person receives in an exchange.

Question 11

McAfee has antivirus products designed for its consumer and enterprise segments.However,the corrupted data and quality assurance problem affected all market segments.Which of the following seems a likely reason?
A)standardized components
B)research & development
C)Windows XP
D)package uniformity
E)mass customization

Accepted Answer

In this case,the standardized components would be lines of code and the problem McAfee caused its customers is due to how product lines allow a firm to use standardized components to reduce costs.

Question 12

For home users,McAfee's antivirus program would be called a specialty product.

Accepted Answer

McAfee's antivirus program is targeted towards home users and provides specialized security services, making it a specialty product.

Question 13

List three ways an organization will benefit from the development and use of a code of ethics.

Accepted Answer

The answer of List three ways an organization will benefit...

Question 14

The acquisition of Blacksmith left Prestige's depth in household brands unchanged.

Accepted Answer

The answer of The acquisition of Blacksmith left Prestige's depth...

Question 15

A recent study of marketing professionals found that their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?

Accepted Answer

The answer of A recent study of marketing professionals found...

Question 16

List and describe the three levels of ethical development.

Accepted Answer

The answer of List and describe the three levels of...

Question 17

Research has found three ethics-related actions by managers have the greatest impact on employee ethics.What are they?

Accepted Answer

The answer of Research has found three ethics-related actions by...

Question 18

Although relatively few customers experienced the blue screen of death that afflicts a stricken Windows computer,the real harm done was to McAfee's brand equity.

Accepted Answer

The statement accurately represents the harm done to McAfee's brand equity due to the incident.

Question 19

The remedies that McAfee took to placate subscribes impacted by its failure in quality control were intended to __________.
A)reposition its virus program as reliable
B)improve an existing product
C)investing in brand loyalty
D)ultimately protect its brand equity
E)address each gap in the gap model

Accepted Answer

The gap model provides a number of scenarios that can be problematic when management underestimates the expectations of its customers.

Question 20

Describe the pyramid of corporate social responsibility,and include a description of its components.

Accepted Answer

The answer of Describe the pyramid of corporate social responsibility,and...

Quiz 3: Ethics and Social Responsibility

Perhaps more than any other product or service,antivirus software is subject to the following-almost on a daily basis.

The 36-hour delay in responding to the defective security upload on the part of McAfee's executive vice president is __________.