Question 1

Which age group would probably use the BMW alternative over the Daimler Smartcars because of their preference for branding,fulfillment,strong opinions,and incomes?

Accepted Answer

Market research has determined that Gen Yers are strongest in these factors when compared to other demographics.

Question 2

Car-sharing differs from traditional car rental,which cost more,in that the rental period can be by the hour and as needed.Which of the following market factors might convince more people to use this service on a long-term basis?

Accepted Answer

Uncertain economic times have caused many consumers to shift less expensive alternatives.

Question 3

For car sharing to work,a company needs to invest in special kinds __________ for it to work to ensure the security and condition of its vehicles.

Accepted Answer

When Daimler car2go vehicles use such technology,it is an example of how creative organizations are willing to invest and innovate to pursue a calculated risk.

Quiz 4: The Marketing Environment

Which age group would probably use the BMW alternative over the Daimler Smartcars because of their preference for branding,fulfillment,strong opinions,and incomes?

Car-sharing differs from traditional car rental,which cost more,in that the rental period can be by the hour and as needed.Which of the following market factors might convince more people to use this service on a long-term basis?

For car sharing to work,a company needs to invest in special kinds __________ for it to work to ensure the security and condition of its vehicles.