In 1935,Howard Johnson Teamed Up with Reginald Sprague to Establish

In 1935,Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise.Their idea was to let independent operators use the same name,food,supplies,logo and even building design in exchange for a fee.In terms of the type of channel relationships established,this nonequity agreement would require a _____ relationship.

A) negotiated
B) functional
C) integrated
D) cooperative
E) Arm's-Length