Walmart is the largest retailer in the world,and many consumer packaged-goods manufacturers like Kraft have offices in Bentonville,Arkansas,where Walmart is headquartered.Walmart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers.Walmart possesses:

Question

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Channel power is the capacity of a particular marketing channel member to control or influence the behavior of other channel members.

Walmart Is the Largest Retailer in the World,and Many Consumer