In advertising,the goal is to sell the _____,not the _____ of a product.
A) benefits;attributes
B) characteristics;appeals
C) values;traits
D) competitive edge;virtues
E) differential advantage;properties

Name: In advertising,the goal is to sell the _____,not the _____ of a product. A) benefits;attributes B) characteristics;appeals C) values;traits D) competitive edge;virtues E) differential advantage;properties
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Question

Quizplus · Accepted Answer

A well-known rule of thumb in advertising is "Sell the sizzle,not the steak."

In Advertising,the Goal Is to Sell the _____,Not the _____

In Advertising,the Goal Is to Sell the _,Not the _