Point-of-purchase promotions are another name for the Web pop-ups that try to lure potential customers to other sites.
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Q1: Trade shows are an excellent place to
Q2: A trade allowance is a price reduction
Q7: Personal selling becomes a more important promotional
Q9: Sales promotion offers an incentive to buy.
Q11: Sweepstakes are promotions in which participants use
Q13: The first step in the selling process
Q14: With relationship selling the salesperson would spend
Q16: Point-of-purchase promotions are seldom used as a
Q19: Dave is in charge of finding sponsors
Q24: Research shows that coupons tend to increase
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