What Should the Consultative Salesperson Do When the Prospect Says,"Are

What should the consultative salesperson do when the prospect says,"Are you telling me that your packaging will protect my fragile products better than your competitor's can?"

A) Conduct an unplanned needs assessment.
B) Handle the question as an objection.
C) Immediately leave the prospect's office.
D) Ask for referrals.
E) Modify his or her sales proposal.