What type of strategy is being followed when a company such as Coca-Cola decides to use the same product design and advertising strategy throughout the world?
A) multidomestic
B) consortia
C) focused
D) globalization

Question

Quizplus · Accepted Answer

Coca-Cola is following a globalization strategy, which involves standardizing products and marketing messages across international markets. This allows for economies of scale and a consistent brand image that can be easily recognized by consumers around the world.

What Type of Strategy Is Being Followed When a Company