A growing number of global consumers are rejecting the notion of homogenized products and services, and calling for greater response to local preferences.

Question

Quizplus · Accepted Answer

This statement is true. As the world becomes increasingly interconnected, consumers are becoming more aware of their cultural heritage and are thus seeking more localized products and services. This trend is known as "glocalization," which refers to the adaptation of global products and services to local cultural preferences.

A Growing Number of Global Consumers Are Rejecting the Notion