Question 1

The difference between a historical business model and a social business model is:

Accepted Answer

The main difference between historical business models and social business models is the focus on social impact and purpose. While both models aim to connect all departments to share information and resources, social business models prioritize creating positive social or environmental change as part of their core mission. Additionally, social business models often utilize technology and rely on innovative approaches to achieve their goals, whereas historical business models may not prioritize technology in the same way.

Question 2

Friend-of-Mine Awareness is a term used to describe the idea that:

Accepted Answer

Friend-of-Mine Awareness refers to the concept that individuals are more likely to engage with or purchase from brands with which they feel a personal connection or relationship, much like they would with a friend.

Question 3

What is the social principle?

Accepted Answer

The fluid nature of social media is designed for and sustained in relationship through two-way communication around topics of mutual interest that is user initiated, created and driven.

Question 4

The first online community was:

Accepted Answer

ARPANET, created in 1969, was the first network to connect multiple computers together, laying the foundation for what would become the internet. It allowed researchers to communicate and share resources online, making it the first online community. B, C, and D were all early online communities, but came after ARPANET.

Question 5

What was the first social networking site?

Accepted Answer

SixDegrees, launched in 1997, is considered to be the first social networking site. It allowed users to upload a profile and connect with friends, family, and acquaintances. While it was ultimately unsuccessful, it paved the way for future social networking sites such as Friendster, MySpace, and Facebook.

Question 6

What is EWOM?

Accepted Answer

EWOM stands for Electronic Word of Mouth, which refers to positive or negative statements made by customers or users of a product, service, or brand online through social media, review websites or other online platforms. It plays an important role in shaping the perceptions and attitudes of potential customers towards a brand, product or service.

Question 7

What is the "Social Model" of interaction?

Accepted Answer

The answer of What is the "Social Model" of interaction?...

Question 8

To what does the term "viral loop" relate?

Accepted Answer

The term "viral loop" refers to the process of customer dialogue, activity and interaction on social networking sites that can help a company gain traction and grow exponentially through word-of-mouth referrals.

Question 9

What are the four steps to a social media campaign?

Accepted Answer

The four steps to a social media campaign are Listening, Design, Implementation and Evaluation. Listening involves monitoring social media platforms to understand audience sentiment and preferences. Design involves setting campaign goals, determining target audience and choosing the appropriate social media channels. Implementation involves creating content and publishing it on social media channels. Evaluation involves analyzing campaign performance to determine if goals were met and identifying areas for improvement. Option A includes research, which is not one of the four steps. Option B includes monitoring, which is part of the listening step, but excludes design. Option D includes analysis, design and evaluation but excludes the listening step.

Question 10

What are the two primary areas involved in the Listening stage of a campaign?

Accepted Answer

The two primary areas involved in the Listening stage of a campaign are Foundational Background and Social Landscape. Foundational Background involves understanding the current situation and historical context, while Social Landscape involves researching the attitudes, behaviors, and conversations of the target audience. Option A, B, and D do not accurately reflect the primary areas involved in the Listening stage of a campaign.

Question 11

What is the "Crisis of Trust"?

Accepted Answer

The answer of What is the "Crisis of Trust"?...

Question 12

When discovering the support structure for a social media team structure, what is important? [Check All That Apply]

Accepted Answer

The answer of When discovering the support structure for a...

Question 13

Employ policies are used to control what employees are allowed to post and discuss on social media and can require all employees to disclose their social media accounts to the brand.

Accepted Answer

The answer of Employ policies are used to control what...

Question 14

Search Engine Optimization reports provide valuable insight for social media teams.

Accepted Answer

SEO reports can provide information about keyword rankings, website traffic, and user behavior, which can help social media teams to better target their content and campaigns.

Question 15

Keywords are specific terms that only relate to the individual brand.

Accepted Answer

Keywords can relate to the individual brand, but they are not limited to it. Keywords can also be related to a particular topic or industry.

Question 16

Audience analysis can use PIPP, which stands for:

Accepted Answer

PIPP stands for Public, Important Segment, Profile, Priority, which are key elements in audience analysis to understand and prioritize the audience's segments and characteristics.

Question 17

There has been a focus for organizations to move from an "architecture of speaking" to an "architecture of listening"? Why is this important?

Accepted Answer

The answer of There has been a focus for organizations...

Question 18

Social algorithms are provided to brands by social media sites when the organization registers for an official profile.

Accepted Answer

Social media sites do not provide their algorithms to brands or any users. The algorithms that determine what content is shown to users are proprietary and not shared publicly. Brands can learn best practices for visibility and engagement, but the exact workings of the algorithms are kept private by the social media companies.

Question 19

What are social algorithms?

Accepted Answer

Social algorithms are mathematical equations used by social media platforms to determine which content will receive more prominence in user feeds based on factors such as relevancy, user engagement, and other metrics. These algorithms are critical for brands and content creators to understand in order to optimize their social media strategy.

Question 20

Social media influencers [Check All That Apply]:

Accepted Answer

The answer of Social media influencers [Check All That Apply]:
...

Quiz 1: Social Media Campaigns - Part A