A force that impacts the field of marketing communication is the emergence of alternative media.

Name: A force that impacts the field of marketing communication is the emergence of alternative media.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

With the rise of technology and social media, alternative forms of communication have become more prevalent, such as influencer marketing and user-generated content. This has resulted in a shift in traditional marketing communication strategies and a need to incorporate these alternative media channels.

A Force That Impacts the Field of Marketing Communication Is