Retailers often maintain channel power by controlling shelf space and purchase data.

Question

Quizplus · Accepted Answer

Retailers maintain channel power by controlling shelf space and purchase data. By controlling the amount of space given to a particular brand or product, retailers can influence consumer choice and preference. Additionally, purchase data allows retailers to understand consumer behavior and tailor their inventory to meet demand, giving them even more power in the channel.

Retailers Often Maintain Channel Power by Controlling Shelf Space and Purchase