Many marketing experts feel the advancement of the Internet and information technology has caused a shift in channel power:

Name: Many marketing experts feel the advancement of the Internet and information technology has caused a shift in channel power:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

As consumers can now access more information and options directly through the internet, they have become more powerful and have the ability to make more informed purchasing decisions. This has shifted channel power to the consumers.

Many Marketing Experts Feel the Advancement of the Internet and Information