The key to using social media successfully is:

Question

Quizplus · Accepted Answer

Making social media compatible with offline marketing efforts is important because it allows for a cohesive and consistent message across all channels. This also ensures that the social media strategy is in line with the overall marketing goals and objectives. While identifying heavy users and finding the right Facebook fans are important, they are not the key to using social media successfully. Integrating Facebook and Twitter can also be beneficial, but it is not the sole factor in a successful social media strategy.

The Key to Using Social Media Successfully Is