When brand parity exists, consumers base purchases on:

Name: When brand parity exists, consumers base purchases on:
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

When brand parity exists, it means that there is no significant difference between brands in terms of their features or benefits. As a result, consumers base their purchase decision on other factors such as price, availability, promotions or other criteria rather than brand features or benefits. Choices A, B, and D are not as relevant in such a situation.

When Brand Parity Exists, Consumers Base Purchases On