The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:

Question

Quizplus · Accepted Answer

The best choice is micro-marketing. This is because with the decline in effectiveness of mass-media advertising, marketers are turning to micro-marketing, which involves targeting specific groups of consumers with tailored messages and offers using digital and social media platforms. This approach allows for more personalized and relevant advertising, which is more effective in engaging consumers and driving sales. Thus, micro-marketing is becoming increasingly popular among marketers as a way to reach and connect with consumers in today's fragmented and digitally-driven marketplace.

The Decline in Effectiveness of Mass-Media Advertising Has Led Marketers