Brand equity based on financial value estimates the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value.

Question

Quizplus · Accepted Answer

This statement accurately describes the concept of financial brand equity. It involves estimating the future cash flows that a brand will generate based on its unique attributes and strengths, and discounting them to arrive at a net present value.

Brand Equity Based on Financial Value Estimates the Future Cash