Social media does not play a role in brand building because it involves consumers interacting with each other.

Question

Quizplus · Accepted Answer

Social media plays a significant role in brand building as it allows brands to connect with consumers, build relationships, and increase brand awareness through user-generated content, influencer marketing, and targeted advertising. Consumer interaction on social media can also help to shape a brand's image and reputation.

Social Media Does Not Play a Role in Brand Building