When measuring brand equity, companies can use a method called revenue premium, which compares a branded product's revenue to:
A)the industry's average.
B)a private label brand.
C)a firm's primary competitors.
D)the industry leader.

Question

Quizplus · Accepted Answer

Revenue premium measures a branded product's revenue against a similar product from a private label brand, highlighting the added value the brand brings in terms of revenue.

When Measuring Brand Equity, Companies Can Use a Method Called