The stock market approach to estimate brand equity involves determining the financial value of the company through stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets.

Question

Quizplus · Accepted Answer

The statement is true. The stock market approach is a common method to estimate brand equity, which involves analyzing the company's financial value through stock valuation, with a portion of that value being attributed to intangible assets such as brand equity rather than physical assets.

The Stock Market Approach to Estimate Brand Equity Involves Determining