When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:
A)financial value.
B)market value.
C)revenue premium.
D)consumer value.

Question

Quizplus · Accepted Answer

When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is called consumer value. It is also sometimes referred to as customer-based brand equity. This method can help companies understand their brand's strength in the market and guide their marketing strategies to improve their brand's value to consumers.

When Brand Equity Is Measured Using the Value of a Brand