From a consumer's perspective, a strong corporate image generates which element when customers purchase goods or services with which they have little experience?
A) memorable reference
B) positive assurance
C) immediate feedback
D) increased purchasing options

Question

Quizplus · Accepted Answer

A strong corporate image provides customers with a positive assurance, meaning they feel more confident in their decision to purchase goods or services from the company, even if they have little experience with them. They trust the company and believe that their products or services will meet their standards, which increases the likelihood of repeat purchases. A memorable reference, immediate feedback, and increased purchasing options may be benefits of a strong corporate image, but they do not directly relate to customers' experiences when purchasing unfamiliar goods or services.

From a Consumer's Perspective, a Strong Corporate Image Generates Which