When seeking to identify the desired corporate image, company leaders first assess:
A) the company's current image
B) the external environment
C) tangible competitor advantages
D) intangible competitor advantages

Question

Quizplus · Accepted Answer

Before seeking to identify the desired corporate image, company leaders should assess the company's current image to understand how the company is perceived by its stakeholders. This assessment will provide valuable insights into areas where improvements can be made and where the company's strengths lie. Assessing the external environment, tangible competitor advantages, and intangible competitor advantages may all be valuable in identifying opportunities for differentiation or areas of potential threat, but they are not the primary focus of assessing the company's current image when seeking to identify the desired corporate image.

When Seeking to Identify the Desired Corporate Image, Company Leaders